You will find the Wynand Fockink Proeflokaal (Dutch for tasting tavern) and liquor store in the Pijlsteeg, an alley behind the National Monument on the Dam square in Amsterdam. In around 1679 Wynand Fockink started a liqueur distillery. Soon a Proeflokaal was added, where customers could taste and buy the products. To this day, this practice has continued; here liqueurs and genevers are still being made using the same 17th century traditional craft methods. Wynand Fockink produces more than 70 Dutch liqueurs and genevers which can be tasted in an authentic 17 century environment in the old time honoured way of bowing to the drink and slurping the first sip from a traditional tulip glass.